Scene 0100–04s
Fast-moving issue
Fast-moving issue
Messy inbox, message threads, document comments, and a neutral media headline.
“By the time the brief is ready, the issue has already changed.”
30-second LinkedIn video concept · Corporate affairs
Recommended improved script
Source-backed briefing for fast-moving issues.
A polished webpage version of the Metis video narrative, turning the recommended 30-second script into a clear, leadership-facing storyboard and production-ready message hierarchy.
Core message
When the issue changes by the hour, Metis keeps the brief structured, sourced, versioned, and ready for leadership.
The page preserves the script’s strongest narrative arc: fragmented updates create pressure, Metis imposes structure, and the final output becomes a source-backed brief that can be circulated with more confidence.
Visual opening
Start with the familiar pain before introducing the product.
The opening scenes should feel recognisable to communications and corporate affairs teams: scattered inputs, unclear ownership, and leadership pressure arriving before the team has a settled position.
6Scenes
30sRuntime
1Primary CTA
Scene-by-scene storyboard
A controlled movement from noise to leadership-ready clarity.
Scene 0204–09s
Scattered updates
Scattered updates
Email, Teams-style messages, Word comments, and deck edits arrive at once.
“Updates arrive across threads, documents, side conversations, and last-minute edits.”
Scene 0309–14s
Leadership needs clarity
Leadership needs clarity
A leadership request appears: Need a clear position in 30 minutes.
“Leadership needs clarity. The team needs to know what changed, what is sourced, and what is still missing.”
Scene 0414–19s
One structured brief
Metis introduced
The messy workflow resolves into a clean Metis command board.
“Metis gives corporate affairs and communications teams one place to build a structured issue brief.”
Scene 0519–26s
Sources. Gaps. Input. Compare. Export.
Briefing workflow
Sources, Gaps, Input, Compare, and Export appear as a single controlled flow.
“Link sources, capture gaps, gather internal input, compare versions, and export a leadership-ready brief.”
Scene 0626–30s
See the briefing workflow
Final CTA
Final product screen, brand mark, and clear CTA.
“Metis — source-backed briefing for fast-moving issues.”
Final recommended script
Metis — source-backed briefing for fast-moving issues.
00–04s
By the time the brief is ready, the issue has already changed.
04–09s
Updates arrive across threads, documents, side conversations, and last-minute edits.
09–14s
Leadership needs clarity. The team needs to know what changed, what is sourced, and what is still missing.
14–19s
Metis gives corporate affairs and communications teams one place to build a structured issue brief.
19–26s
Link sources, capture gaps, gather internal input, compare versions, and export a leadership-ready brief.
26–30s
Metis — source-backed briefing for fast-moving issues.
Product proof
Show the workflow, not just the promise.
The strongest version of the video will make the product visible through five concrete actions: linking sources, capturing gaps, collecting input, comparing versions, and exporting the final brief.
01
Sources
Link each claim to supporting material so the brief carries its evidence with it.
02
Gaps
Flag what is unknown, unresolved, or waiting on internal confirmation.
03
Input
Gather expert notes and stakeholder contributions without losing the record.
04
Compare
Review changes across drafts before a leadership-facing version is circulated.
05
Export
Turn the live working brief into a leadership-ready output with context intact.
End frame
The CTA should feel specific to the workflow.
Instead of a hard sell, the final frame should invite the viewer to inspect the system. The recommended CTA is direct, product-led, and appropriate for an audience that needs trust before conversion.
On-screen CTASee the briefing workflowOpen CTA destination
Production guardrails
Avoid generic SaaS. Preserve operational credibility.
Use fictional examples only. Avoid real companies, real crises, or confidential-looking details.
Keep on-screen text minimal so the voiceover carries the narrative and the UI carries proof.
Show product micro-moments: a source linked, a gap flagged, input requested, versions compared, and export completed.
Keep motion crisp and operational: directional reveals, subtle status pulses, and no decorative animation that dilutes urgency.